Friday, June 17, 2011

The Marlboro Man, sort of

The Marlboro Man was one of the most enduring figures in advertising, lasting more than 40 years. He portrayed the smoker as the rugged individualist. The Marlboro Man rode into the sunset in 1999 and smoking has declined, but on a recent trip to the West we noticed a lot of people still puffing away. Maybe, subconsciously, the Marlboro Man continues to have a strong influence. If this painting is based on the ad icon, it was done early in that marketing campaign, around 1954 when the Marlboro Man first saddled up.

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